Category Archives: Marketing

Competitive Writing

By Terry C. Misfeldt

Writers of every genre should consider competing for recognition by entering contests. Competitive writing stretches a writer’s composition skills and earns them credibility when they win. Of course, not every entry is a winner but it is worth trying.

The first step is awareness. There are many sites online promoting various writing contests. Your job is to find one that falls within your bailiwick and gives you a chance to win, place, or show to use a gambling term.

Second, learn the nuances. Who are the judges and do they review every entry, or is there a screener who eliminates some of the entries to make the judging less taxing on the final judge? How many words (please stay within the guidelines)? What is the deadline? What format must your entry be in? Is there an entry fee?

Third, if you can, review previous winning entries. There is no guarantee that writing something similar will increase your odds because the judges are likely different, but it gives you a sense of what wins.

Fourth, choose if you want to participate and start writing. You want enough time to finish your piece and edit it before submitting. You might also want to research the judge to know what he or she has written. That gives you an idea of what might appeal to them.

Last, finish your piece and submit it. Make sure you follow all the rules and guidelines, then wait to find out if you came out on top. And do not worry. If you win, great! If you don’t, consider it a learning experience and try again.

The Marketing Side

By Terry C. Misfeldt

Professionals in the publishing business advise writers that the easy part of getting your story into print is the writing of it. The marketing side is the other half and should be considered the most important…unless you do not care how many books you sell and are only interested in holding that precious chunk of paper in your hands.

Trust me: The feeling of having a book in your hands with your name on the cover is an enviable feeling. It is symbolic of hours and maybe (in my case) even years of work to write, edit, re-write, edit, and think about what you have entered into a document in the hope they will be someone interested in reading what you have written.

That is where the marketing side rears its head. Go back to the simple process of thinking about who you have written your book for: Who is your audience? If you had a test reader from that target group evaluate your story and they were impressed, you know there is a good chance your book has a feasible chance of selling to that audience. Call it market research.

Now, how do you reach that group of potential readers to let them know it is available for purchase? Can you get in front of them through social media? It is a low cost approach to marketing if you can approach it wisely and avoid alienation.

For broader markets, consider media releases to home town newspapers, college alumni associations, fraternities or sororities, organizations where you are a member, family and friends. One-to-one E-mails can be effective in creating awareness. You must plug your book mercilessly and not be afraid to ask for a purchase. If you are hesitant to do this, think about a lawyer who hangs a shingle outside her office and wonders why no one is interested in hiring her.

The first principle of marketing is to make people aware of your work. If they are at all interested, they will check you out. Do you have a website where they can order your book? If they like what they discover (cover art, cover copy, blurbs, etc.) they will buy.

Blog about it. Tag everything you do with links to your selling page. Print up business cards with the cover on the back. This is the marketing side, and here’s an example: I recently published my first novel, Shevivor, which has an excellent cover designed by Angela Collier and is now available through Amazon and my website, https://www.terrycmisfeldt.com/shevivor. It is set-up for Pay Pal purchases.

Thanks!

Reading, Writing & Arithmetic

By Terry C. Misfeldt

This is about what is commonly known as the Three R’s: Reading, ‘Riting, and ‘Rithmetic but we’re not going to spend much time writing about Reading. We will cover how Writing can be improved with Arithmetic. It’s adapted from a Get Motivated Workshop presentation by Amy Jones.

One of my take-aways from the presentation was Amy’s comment that we all have 86,400 seconds in every day. There’s no excuse for anyone who complains they don’t have enough time in the day. It’s how you spend it that matters.

So let’s start with SUBTRACTION. Success as a writer is enhanced when you can subtract stuff from your life. Stuff like events, hindrances, and worry. Is it essential you attend a fundraising luncheon for a charity you’ve only a passing interest in supporting? There are things that may appear obvious for subtraction from your schedule–such as watching every baseball game of your favorite team on television–while others may be more subliminal like scrubbing the bathroom floor every day. Subtraction adds time to your writing itinerary.

Next is ADDITION. You may already have these in your regimen, but consider adding them if you don’t. Add things like Planning, Purpose, Passion, and Play. Yes, P words. Add some time for planning your projects…and your time for writing, re-writing, editing, marketing, and the business side of writing. Add more passion for what you’re working on because that gives you more purpose to accomplish your objectives. Add time for some recreation, too.

MULTIPLICATION. Multiply your expectations. If you can easily write 500 words a day, could you multiply that to reach 1,000 or 1,500 words with a bit more dedication to the keyboard?

DIVISION is important, too. You must be able to divide your writing time with your work, personal and family commitments. Relationships may falter if you lock yourself in your ivory writing tower 14 hours a day and neglect to feed the dog or spend time with your children.

Yes, writing involves arithmetic.

Writing Perspective – Day 31 of 31

By Valerie Routhieaux

Day 31 – Marketing

It’s the final day and the final tip, which is good because I can’t think of any more. I need this one as much as anyone. Today’s topic—Marketing.

Your novel is finished and available. How do you market your work?

Set up your author page on Facebook. I’ve done that. Let people know when your book will be available, if you’re still writing, or where they can get a copy if it’s available. Post your book on Goodreads. Announce it on social media—not only Facebook but Twitter and LinkedIn and other sites that will help with getting the word out.

Have book signings. Get your business cards from Vista Print. You can also get postcards made and send them in the mail. Hand out your business cards to everyone you talk to. I’ve been doing that. Have books on hand to sell when people show interest. I have a few in my car, so they are always handy. Visit your bookstores to let them know you have books available. You might get them interested in putting them on their shelves.

If you’ve self-published, it’s difficult, but I’ve heard of people getting it done. They might even allow a book signing at the store.

Inform your television and radio stations you have a book coming out or available.

These are all the marketing tips I’ve heard about and/or tried. Good luck marketing your book. If you have any other marketing tips, please share.

Thanks for reading.