Category Archives: Marketing

The Writing Life: Half and Half

By Terry C. Misfeldt

Writers will confess that they love writing but are less than enthusiastic about marketing. The writing life is half and half. Half of the process is getting words together in sentences, paragraphs, chapters, and novels or whatever they are writing. The other half of the process is publicizing what they’ve written to their adoring fans; also known as marketing.

Must equal time be given to both halves? Not necessarily. If all you want to do is write and self-publish so you can showcase your work with a spot on your bookcase shelf, congratulations! You are a published author. If, however, you want to make a wee bit of money selling some of those copies you ordered or to get people to purchase copies online, some marketing is essential.

Simple steps include creating an author’s profile with a link people can click on. This gives potential buyers an opportunity to check you out and, perchance, buy a copy through Amazon or another outlet. Use that author’s profile link in your E-mail signature, too. It is a simple marketing tool. Create a listing for your work on Good Reads and other book-related websites. It takes a few minutes to get it set up.

Encourage readers to write reviews (and be prepared for ones that may be less than flattering). Send media releases to your college alumni association, fraternity or sorority if you were a brother or sister, any other organizations you have or may belong to, your hometown newspaper, and any other place that may publish the information about you and your work. The same release can work for a variety of publications with slight modification.

Look for speaking engagements: Book clubs, service organizations, and other groups are often looking for programs. Book clubs mean people buy your book, read it, and then invite you in to discuss it.

None of these tools on your marketing belt cost a lot of money, other than a First Class stamp. Just carve out the time to do it and see what happens.

Cover Art

By Terry C. Misfeldt

In this day and age when naysayers believe print books are going the way of dinosaurs, it is ever more important that the cover art of your book grabs a potential reader’s attention.

Print on demand (POD) publishing today demands even more that your artwork is appealing since your book will most likely have a soft cover. That means paper instead of a stiffer, non-printable binding.

Now, if you are getting published in hard cover, there will be a wrap-around cover which will still require cover art. Even E-books have a need for cover art.

How do you create cover art that sells? I have long held the belief that copy sells while art enhances, but selling books with cover art requires both.

Romance writers know their cover art needs to show couples in a passionate embrace. Poets have more latitude in what graces their covers. Science fiction writers need “out of this world” artwork to entice potential readers.

Elements of strong cover art include: 1) Attractive color schemes; 2) Text (like your book title) that stands out from the background and uses an appropriate font; 3) Images that convey the essence of your book and entice people; 4) Catchy blurbs to garner attention; and, 5) a Professional image of you, the author.

Consider hiring a professional graphic artist to create your cover. Many publishing companies have cover artists on staff to assist you in that process…often at a steep cost. An option I employed with my first novel was contacting the local university’s graphic arts department to see if any students wanted to attack my cover. After several drafts and a few hundred dollars, I got an excellent (IMO) cover, thanks to Angela Collier. Can you guess what the novel is about?

COVID Motivation

By Terry C. Misfeldt

Writers I converse with regularly seem to lack motivation to write as a result of COVID-19. They are isolated from other writers, family members, and friends, so it is hard to write about anything without human interaction. So here are my thoughts for writers who lack COVID motivation.

  1. Dedicate time each day to writing. Just write! It matters not what you type into your document or scribble on a note pad. Write about your day’s experiences if nothing else. What is essential is that you are writing, whether it’s at 7:00 in the morning or 11:00 at night. Write!
  2. Find something to write about. Your favorite food and why you relish that delicacy. Your best friend and how you get along with that person, even if your best friend is yourself. Write about your favorite time of year or the season that inspires you, such as the colors of autumn.
  3. Correspond with someone you care about. Find a blank note card and send a friend who lives far away a message about why you miss them or what you treasure most about your relationship and your hopes of rekindling it when you can get back together again. Open your heart to them.
  4. Find a writing contest and enter it. There are many magazines and writing groups solicting entries in their writing contests. If you find one you feel qualified to enter, study the rules and write that winning entry. It may cost you a few bucks to enter, but the satisfaction of competing…and winning…can be motivating. And last…
  5. Set a daily goal and write your novel. If you want to write a 90,000 word novel, you can do it in 90 days if you set a goal of writing 1,000 words every day. Perhaps you write 500 words in the morning and another 500 after dinner or all of them at once. The key is to set a goal and keep working at it. It can be your motivation.

Inspiration

By Rhonda Strehlow

Inspiration

Someone once asked me where I get ideas for my books. Some have been in my head for years. Take the premise for my first book, Second Act. All 70,000 plus words are based on a sixty-minute encounter that took place more than twenty years ago.

It started like this: my sisters and I took a long weekend break in Chicago. We had just seen a play and had an hour or so before we were expected at a nice restaurant. The evening was gorgeous. We talked and laughed as we wandered down the street. I was carrying a tiny evening bag. Feeling free and silly, I was swinging the purse in circles when a blond gentleman grabbed my arm.

This is downtown Chicago. We’re from a town with a population of 499 in northern Wisconsin. My sisters and I freeze.

He says, “It’s not safe to swing your purse in this city.”

En masse my sisters and I back away from him and his large bald friend we hadn’t noticed earlier.

He smiles and starts telling us about Chicago, its history, and famous residents. Within minutes we were captivated by his insights and barely noticed when we reached the restaurant.  We invited them to join us. They pointed to their shorts and sandals and declined.

“Thank you…” I hesitated. “We don’t know your names.”

The blond man smiled enigmatically, hugged me, and walked away.

I gave the bald man a quizzical look.

He leaned in and whispered, “If I told you his name, you would recognize it.”

In minutes they disappeared into the crowd.

If you want to know what could have been the rest of the story, you’ll have to read the book.

A Shot

By Benjamin Hock

A shot. It’s all we as writers ask for. We believe if the right agent read our manuscript, got to know our characters, their story, their life, that agent would fall in love with them as much as we did. Then we’d be off to the races. In pursuit of that book deal that might change our lives forever. But, I’m getting ahead of myself.

If you haven’t heard of #PitMad. That’s what it is. ​A​ shot. One of a handful of ways to get your work in front of agents without the initial hassle of drafting a semi-custom form letter that can feel halfway between an E-Harmony and a Linked-In profile.

So when it came to pass the next pitmad contest was just around the corner I decided to take my shot at this once every three month opportunity and throw my hat in the ring as they say. Like any contest there are a few rules, which I won’t go over here. If you want to try your hand at PitMad you can find the rules and times at ​www.pitchwars.org​. But in true PitMad fashion I’ll describe the entire contest in 280 characters or less.

PitMad is like going to buy a scratch-off ticket. Most of them are losers. There’s some luck involved. The more you play the better your odds, and everyone wants to win the jackpot, however most of us go home a dollar poorer but can say it was a good time. That said the hardest part of PitMad is not the rules but the idea of taking the entirety of three plus years of work, 62,000 words, and summing it up into what amounts to a fortune cookie fortune.

How is this even possible? I agonized for days, writing over and over and over again this tiny billboard advertisement for my book that hopefully would stop an agent, if only fora moment, in their infinite scroll through Twitter. And if I did my job right, that agent would hit that ‘like’ button to tell me they are willing to take a look at my work. That’s right. All this for a chance to stand in line to get into the door. When the day of the contest arrived and the clock struck 7 a.m., like the morning bell of the stock market, a buzz of social media activity began to fly.

Writers littered the twitter-sphere with their own tiny billboards, including myself. My phone buzzed. A retweet. That must be good. More retweets equals more chances for agents to see it, right? A few hours pass. No likes. I post again, this time a revised version of what I essentially now consider micro-flash fiction. A few minutes go by and nothing. An hour. Nothing. Then ​ping​. The sound of a chime rings from my phone. I have a like. It’s from a small press publishing company.

Did their butt accidentally like my tweet when they sat down? No. They would like me to email them my first10,000 words. I followed up with my one and only like in less than twenty-four hours. My mind rushed with both hope and skepticism. Seventy two hours later I received a request for the full manuscript and a new excitement had risen within me, one of possibilities. I hit send and my book is on its way, zipping through fiber optic cables at the speed of light, to land on someone’s digital to-do stack.

Would I say taking part in PitMad was worth it? I can’t say for sure. This is still an experience in progress as I wait for either that next step into the door or that all too familiar email–thanks but no thanks. However, one thing is for certain, it was a good time.

Competitive Writing

By Terry C. Misfeldt

Writers of every genre should consider competing for recognition by entering contests. Competitive writing stretches a writer’s composition skills and earns them credibility when they win. Of course, not every entry is a winner but it is worth trying.

The first step is awareness. There are many sites online promoting various writing contests. Your job is to find one that falls within your bailiwick and gives you a chance to win, place, or show to use a gambling term.

Second, learn the nuances. Who are the judges and do they review every entry, or is there a screener who eliminates some of the entries to make the judging less taxing on the final judge? How many words (please stay within the guidelines)? What is the deadline? What format must your entry be in? Is there an entry fee?

Third, if you can, review previous winning entries. There is no guarantee that writing something similar will increase your odds because the judges are likely different, but it gives you a sense of what wins.

Fourth, choose if you want to participate and start writing. You want enough time to finish your piece and edit it before submitting. You might also want to research the judge to know what he or she has written. That gives you an idea of what might appeal to them.

Last, finish your piece and submit it. Make sure you follow all the rules and guidelines, then wait to find out if you came out on top. And do not worry. If you win, great! If you don’t, consider it a learning experience and try again.

The Marketing Side

By Terry C. Misfeldt

Professionals in the publishing business advise writers that the easy part of getting your story into print is the writing of it. The marketing side is the other half and should be considered the most important…unless you do not care how many books you sell and are only interested in holding that precious chunk of paper in your hands.

Trust me: The feeling of having a book in your hands with your name on the cover is an enviable feeling. It is symbolic of hours and maybe (in my case) even years of work to write, edit, re-write, edit, and think about what you have entered into a document in the hope they will be someone interested in reading what you have written.

That is where the marketing side rears its head. Go back to the simple process of thinking about who you have written your book for: Who is your audience? If you had a test reader from that target group evaluate your story and they were impressed, you know there is a good chance your book has a feasible chance of selling to that audience. Call it market research.

Now, how do you reach that group of potential readers to let them know it is available for purchase? Can you get in front of them through social media? It is a low cost approach to marketing if you can approach it wisely and avoid alienation.

For broader markets, consider media releases to home town newspapers, college alumni associations, fraternities or sororities, organizations where you are a member, family and friends. One-to-one E-mails can be effective in creating awareness. You must plug your book mercilessly and not be afraid to ask for a purchase. If you are hesitant to do this, think about a lawyer who hangs a shingle outside her office and wonders why no one is interested in hiring her.

The first principle of marketing is to make people aware of your work. If they are at all interested, they will check you out. Do you have a website where they can order your book? If they like what they discover (cover art, cover copy, blurbs, etc.) they will buy.

Blog about it. Tag everything you do with links to your selling page. Print up business cards with the cover on the back. This is the marketing side, and here’s an example: I recently published my first novel, Shevivor, which has an excellent cover designed by Angela Collier and is now available through Amazon and my website, https://www.terrycmisfeldt.com/shevivor. It is set-up for Pay Pal purchases.

Thanks!

Reading, Writing & Arithmetic

By Terry C. Misfeldt

This is about what is commonly known as the Three R’s: Reading, ‘Riting, and ‘Rithmetic but we’re not going to spend much time writing about Reading. We will cover how Writing can be improved with Arithmetic. It’s adapted from a Get Motivated Workshop presentation by Amy Jones.

One of my take-aways from the presentation was Amy’s comment that we all have 86,400 seconds in every day. There’s no excuse for anyone who complains they don’t have enough time in the day. It’s how you spend it that matters.

So let’s start with SUBTRACTION. Success as a writer is enhanced when you can subtract stuff from your life. Stuff like events, hindrances, and worry. Is it essential you attend a fundraising luncheon for a charity you’ve only a passing interest in supporting? There are things that may appear obvious for subtraction from your schedule–such as watching every baseball game of your favorite team on television–while others may be more subliminal like scrubbing the bathroom floor every day. Subtraction adds time to your writing itinerary.

Next is ADDITION. You may already have these in your regimen, but consider adding them if you don’t. Add things like Planning, Purpose, Passion, and Play. Yes, P words. Add some time for planning your projects…and your time for writing, re-writing, editing, marketing, and the business side of writing. Add more passion for what you’re working on because that gives you more purpose to accomplish your objectives. Add time for some recreation, too.

MULTIPLICATION. Multiply your expectations. If you can easily write 500 words a day, could you multiply that to reach 1,000 or 1,500 words with a bit more dedication to the keyboard?

DIVISION is important, too. You must be able to divide your writing time with your work, personal and family commitments. Relationships may falter if you lock yourself in your ivory writing tower 14 hours a day and neglect to feed the dog or spend time with your children.

Yes, writing involves arithmetic.

Writing Perspective – Day 31 of 31

By Valerie Routhieaux

Day 31 – Marketing

It’s the final day and the final tip, which is good because I can’t think of any more. I need this one as much as anyone. Today’s topic—Marketing.

Your novel is finished and available. How do you market your work?

Set up your author page on Facebook. I’ve done that. Let people know when your book will be available, if you’re still writing, or where they can get a copy if it’s available. Post your book on Goodreads. Announce it on social media—not only Facebook but Twitter and LinkedIn and other sites that will help with getting the word out.

Have book signings. Get your business cards from Vista Print. You can also get postcards made and send them in the mail. Hand out your business cards to everyone you talk to. I’ve been doing that. Have books on hand to sell when people show interest. I have a few in my car, so they are always handy. Visit your bookstores to let them know you have books available. You might get them interested in putting them on their shelves.

If you’ve self-published, it’s difficult, but I’ve heard of people getting it done. They might even allow a book signing at the store.

Inform your television and radio stations you have a book coming out or available.

These are all the marketing tips I’ve heard about and/or tried. Good luck marketing your book. If you have any other marketing tips, please share.

Thanks for reading.