Category Archives: Self-Publishing

Writing Time

By Terry C. Misfeldt

When is your best opportunity for writing time? Do you need peace and quiet to think and write? Can you squeeze in a few minutes during your lunch break? Do the kids all have to be in bed before you can sit down at the keyboard?

Knowing your best writing time is an essential element of becoming a professional writer. Let’s consider options. An important aspect of these options is determining how many words you intend to craft in one sitting and how long it takes you to generate that many words. When I gave myself the challenge of writing 1,000 words per day, I learned I could achieve that goal in 40 to 45 minutes…depending on whether my brain was functioning at 25 words per minute.

  1. Pouring and sipping that first cup of coffee in the early morning hours gets some writers started. If you work at 9:00 a.m. and need an hour and one half for feeding and grooming yourself before getting dressed and commuting, you should consider how much you are willing to forego sleep to get in writing time. Could you write 500 words in half an hour? If you can and want to rise with the sun to do that, go for it.
  2. Finding time during the day to write can be a challenge if you are working full-time or in an office environment. More than likely you already spend time in front of the computer screen, but could you sneak in 15 minutes to crank out 400 words? The challenge here is to avoid using the company cloud to save your work…unless you own the company and then it does not matter. Suggestion: Use a flash drive to store your work.
  3. After work, dinner time with the family, and relaxation time can be productive writing time. Many writers work late into the evening or early morning crafting their novel or writing their memoirs because that is when they are inspired to write. Just remember there are also times when your brain is fried by then and what you write may look like rubbish when you read it the next day.
  4. In short, the best time to write is when you are motivated, inspired, and can concentrate on your project. Writing time may also be best devoted to research and making notes. Writing time is your time!

Finding the Right Editor

By Terry C. Misfeldt

Writers are confident people. They write because they have stories to tell or memories to share. They may struggle with editing their own work, however, so finding the right editor can be challenging. As a writer and an editor, I know both sides of the coin.

When I was the editor and publisher of Future magazine, part of my responsibility was to review articles submitted by staff writers and freelancers. Granted, magazines are a different animal than a novel, short story, memoir, or compilation of poetry. The lessons about editing remain valid.

My first task as editor was to read the piece with two considerations: 1) Was it readable?; and, 2) Was it acceptable for publication in the magazine?

The second task was to critique the article with a rough edit and then meet with the writer to help them understand why the suggested modifications would make their work more worthy of publishing. This is where conflicts arise between writer and editor. If I did not couch my comments in an acceptable fashion, the writer could easily stick to their guns and insist it be run as they wrote it.

Of course, I could never let that happen. My responsibility was to my readers, not the writer. If they remained stubborn, it never saw print.

So, how do you find the right editor? There are two steps.

First, you must know what you want the editor to do for you. Do you want them to edit for readability? If so, they need to know who your target audience is and, if they are good and know that market you are on the right track. If you engage their services, make sure you ask questions about why they make certain recommendations. Steel yourself for answers you may dislike. You have the ultimate responsibility of implementing suggested changes. Trust is a key factor.

Do you want them to edit for spelling, punctuation, and/or grammar? Most writing software programs are decent at catching some of these errors, so what you want is for them to catch the things that seem out of place. You may have writing the wrong word and not caught it yourself—and software will not catch that the word should have been written because writing is spelled correctly. Tip: Make sure you know what their rates are and check their work when it comes back to you. As an editor, I have often found that when one mistake is corrected, another one is created in the process.

Second. Do not go blindly into a relationship. Finding the right editor means asking questions and examining their work. Also ask how long they anticipate it will take them to turn your project around and get it back to you. You can give them a deadline…and they may tell you that is unreasonable. Like any consultant, you have to work with them and they need to know your expectations.

My goal when I published Future was to be the editor who turned projects or articles around quickly. After all, we did have deadlines to meet with each edition.

The Writing Life: Half and Half

By Terry C. Misfeldt

Writers will confess that they love writing but are less than enthusiastic about marketing. The writing life is half and half. Half of the process is getting words together in sentences, paragraphs, chapters, and novels or whatever they are writing. The other half of the process is publicizing what they’ve written to their adoring fans; also known as marketing.

Must equal time be given to both halves? Not necessarily. If all you want to do is write and self-publish so you can showcase your work with a spot on your bookcase shelf, congratulations! You are a published author. If, however, you want to make a wee bit of money selling some of those copies you ordered or to get people to purchase copies online, some marketing is essential.

Simple steps include creating an author’s profile with a link people can click on. This gives potential buyers an opportunity to check you out and, perchance, buy a copy through Amazon or another outlet. Use that author’s profile link in your E-mail signature, too. It is a simple marketing tool. Create a listing for your work on Good Reads and other book-related websites. It takes a few minutes to get it set up.

Encourage readers to write reviews (and be prepared for ones that may be less than flattering). Send media releases to your college alumni association, fraternity or sorority if you were a brother or sister, any other organizations you have or may belong to, your hometown newspaper, and any other place that may publish the information about you and your work. The same release can work for a variety of publications with slight modification.

Look for speaking engagements: Book clubs, service organizations, and other groups are often looking for programs. Book clubs mean people buy your book, read it, and then invite you in to discuss it.

None of these tools on your marketing belt cost a lot of money, other than a First Class stamp. Just carve out the time to do it and see what happens.

Cover Art

By Terry C. Misfeldt

In this day and age when naysayers believe print books are going the way of dinosaurs, it is ever more important that the cover art of your book grabs a potential reader’s attention.

Print on demand (POD) publishing today demands even more that your artwork is appealing since your book will most likely have a soft cover. That means paper instead of a stiffer, non-printable binding.

Now, if you are getting published in hard cover, there will be a wrap-around cover which will still require cover art. Even E-books have a need for cover art.

How do you create cover art that sells? I have long held the belief that copy sells while art enhances, but selling books with cover art requires both.

Romance writers know their cover art needs to show couples in a passionate embrace. Poets have more latitude in what graces their covers. Science fiction writers need “out of this world” artwork to entice potential readers.

Elements of strong cover art include: 1) Attractive color schemes; 2) Text (like your book title) that stands out from the background and uses an appropriate font; 3) Images that convey the essence of your book and entice people; 4) Catchy blurbs to garner attention; and, 5) a Professional image of you, the author.

Consider hiring a professional graphic artist to create your cover. Many publishing companies have cover artists on staff to assist you in that process…often at a steep cost. An option I employed with my first novel was contacting the local university’s graphic arts department to see if any students wanted to attack my cover. After several drafts and a few hundred dollars, I got an excellent (IMO) cover, thanks to Angela Collier. Can you guess what the novel is about?

The Marketing Side

By Terry C. Misfeldt

Professionals in the publishing business advise writers that the easy part of getting your story into print is the writing of it. The marketing side is the other half and should be considered the most important…unless you do not care how many books you sell and are only interested in holding that precious chunk of paper in your hands.

Trust me: The feeling of having a book in your hands with your name on the cover is an enviable feeling. It is symbolic of hours and maybe (in my case) even years of work to write, edit, re-write, edit, and think about what you have entered into a document in the hope they will be someone interested in reading what you have written.

That is where the marketing side rears its head. Go back to the simple process of thinking about who you have written your book for: Who is your audience? If you had a test reader from that target group evaluate your story and they were impressed, you know there is a good chance your book has a feasible chance of selling to that audience. Call it market research.

Now, how do you reach that group of potential readers to let them know it is available for purchase? Can you get in front of them through social media? It is a low cost approach to marketing if you can approach it wisely and avoid alienation.

For broader markets, consider media releases to home town newspapers, college alumni associations, fraternities or sororities, organizations where you are a member, family and friends. One-to-one E-mails can be effective in creating awareness. You must plug your book mercilessly and not be afraid to ask for a purchase. If you are hesitant to do this, think about a lawyer who hangs a shingle outside her office and wonders why no one is interested in hiring her.

The first principle of marketing is to make people aware of your work. If they are at all interested, they will check you out. Do you have a website where they can order your book? If they like what they discover (cover art, cover copy, blurbs, etc.) they will buy.

Blog about it. Tag everything you do with links to your selling page. Print up business cards with the cover on the back. This is the marketing side, and here’s an example: I recently published my first novel, Shevivor, which has an excellent cover designed by Angela Collier and is now available through Amazon and my website, https://www.terrycmisfeldt.com/shevivor. It is set-up for Pay Pal purchases.

Thanks!

Writing Perspective – Day 22 of 31

By Valerie Routhieaux

Day 22 – Self-Publishing

Today, I’m going to deviate from writing to publishing, specifically self-publishing.

If you Google self-publishing, you will find many publishing options. Most, if not all, are expensive. When I started self-publishing back in 2012, that’s how I found the house I published with. It was an expensive package, at least for me as I didn’t have a huge income at the time, and my son was angry at me for going that route. I have since found a free, easy to use publisher—CreateSpace, now KDP Direct as they merged this past year. CreateSpace and KDP Direct are an Amazon company.

When self-publishing you need to be aware that no one will help you with revision, editing, or anything else unless you pay someone to do that. It’s all on you.

What I did when I found myself faced with editing my work, I bought several editing tools. I might have mentioned them before, but here are the books I bought to help me. English Grammar for Dummies by Geraldine Woods, The Artful Edit by Susan Bell, Revision & Self-Editing by James Scott Bell.  Someone also sent me Harbrace College Handbook 9th Edition by John C Hodges and Mary E. Whitten.

These have been valuable tools in learning how to edit. Last year I also downloaded Grammarly the free edition, and prowritingaid.com, which I bought. These have been and continue to be helpful in my writing.

CreateSpace, now KDP Direct, gives you guidelines to follow along with templates to help with formatting your manuscript. If you submit your work outside those guidelines, they won’t accept it.

During the publishing process, you choose a generic cover or if you have one, download the cover. It must be 300 DPI. I have since found a great site for converting your pictures to 300 DPI. It’s easy, and most importantly, it’s free. https://convert.town/image-dpi.   CreateSpace/KDP Direct will review your manuscript to make certain it’s within their guidelines and send it back to you to review and edit. They do not give any suggestions.

It’s a good idea to edit your manuscript at this point, even though you have done so many times before you submitted it for publishing. You always miss something.

BEFORE you hit submit when you are fully satisfied with the manuscript, be certain to get your copyright. This will be your only charge as it’s your Library of Congress copyright. It’s generally $25. Unless it’s gone up.  I’ve missed this step on every manuscript I submitted. I thought I could get the copyright after I submitted it. You can’t. It must be done before you submit. Do not be confused with the ISBN you received as soon as you submitted your manuscript at the start of the publishing process.

Once you submit your manuscript for publication in the final step, it goes live immediately and people will be able to buy your book. It will also tell you how long before it becomes available in foreign countries. It could take up to a week for that.

After you submit for publication, you’re not finished yet. You have the opportunity to get your manuscript into an eBook or Kindle. It’s an easy process and it too will be live as soon as you okay everything.

As for royalties, Amazon pays out monthly. Because CreateSpace/KDP Direct is an Amazon company, your royalties come from Amazon to your checking account. Your royalties are delayed for two months. For instance, if someone buys your book today, you will receive the royalty for the book in two months. They pay out on the 29th of the month. You also don’t need to earn a certain amount to be paid. My smallest royalty was .07.

As for how much your book costs, you set the price. They give you guidelines on what to charge, based on the number of pages in your book. Once you determine the cost, they give you the royalty amount in the various currencies around the globe. You set this price for the paperback as well as eBook.

Are you ready to submit your book for self-publishing? I hope I helped with the process.

Thanks for reading.

Tomorrow’s Perspective: Reader Engagement

Writing Perspective – Day 21 of 31

By Valerie Routhieaux

Day 21 – Culture

When you start with your idea, you put your characters in a setting and give him or her a personality, good or bad, along with all the problems that culture brings with it. You decide.

Today I conclude the science fiction world-building series with culture. Culture ties in everything discussed in world-building – environment, history, inhabitants, religion, and magic. Who you are is your culture. It is found in every genre, not only science fiction. Culture encompasses the food you eat, where you live, customs, religion, language, technology or lack thereof, government, money, occupations and the list expands. Everything revolves around culture.

As the author you have complete say over your characters, what they believe, where they live, this planet or another, how they live – rich or poor, who has authority over them – government, friends, parents. You make the rules and you must follow the rules you make. Your reader will accept your story if you stick to your rules.

Think about every book you’ve read, every movie you’ve seen. What did you like about it or not like? Did it stick to the rules the author laid out? Was the culture clearly seen in the way everyone related to each other?

Think about the earth. Where do you live, what is your culture? Could you easily move to another place on the planet and adapt to that culture or would there be culture shock as you got used to another society’s ways?

As the writer, how do the characters adapt if you relocate them to another city or country on your planet? Is the currency the same? There are a lot of variables to think about.

I recommend choosing a few basics so the reader doesn’t need to think about how everything works together because it does. Do you have anything to add to culture or any other aspect of world-building?

Thanks for reading.

Tomorrow’s Perspective: Self-Publishing