Category Archives: Marketing

Frog Wisdom – Tadpole

Submitting to Literary Magazines

Frog Wisdom

By Dorothy Seehausen

Seeking submissions to literary magazines is an endless chore of searching databases for current submission listings. Your first task is to read what the magazine publishes to understand if your story fits with its genre, theme, tone and word count. Additionally, the document to be submitted has to be in a specific format, resulting in a number of copies of your story with different tags, such as doc., docx., and pdf., as well as different line spacing – double, one and a half, or single. With two stories published and a third coming out in January, I’m happy to say the effort is well worth it.

In addition to links to current submissions, these various websites, newsletters and blogs also offer craft talks, videos, workshops and articles on all aspects of writing. Much of the info is free, in-depth workshops are offered for a fee. It’s the best of both worlds.

I have discovered no one season is better than the other for submitting. However, because most magazines take three to six months to respond, it’s best to submit one or two seasons ahead, such as winter for spring and summer, etc.

Below are three links to regular posts of literary magazines seeking submissions.

1. https://authorspublish.com/submit-to-authors-publish-magazine/

2. Write.com

3. kmweiland@kmweiland.com 

 Weiland is wonderful! You won’t find more inspiring authors to follow than her total inclusion of all things writing.

Happy Writing from the Frog!

Check out my latest short story “Trace” in the October issue of The Mantelpiece Magazine at themantelpiece.org.

To Query…Or Not?

By Benjamin Hock

   To query or not to query? It’s really not a question for those of us who wish to have our stories published through a traditional publisher. It’s one step on a laundry list of things that need to be completed before those precious stories we’ve spent countless nights putting together can see the light of day.

    I’m not here to tell you how to query; you can type that into Google. I simply want to share what it’s like to send your precious baby to a complete stranger whose job it is is to play gatekeeper for publishers. Impressing just the right person in only a few short paragraphs is what stands between me and my book ending up on the shelves of my favorite bookshop. 

    Sending my first query was both frightening and exhilarating. Like every writer, I wrote and rewrote, questioning whether or not my query letter was up to snuff. I sent my first, and eventually would send them in batches, preparing for the 12 week wait, wondering if I would hear back and what they would have to say. 

Then, finally, I see it. Maybe this has happened to you. You’re at work or out with friends. Or maybe you just woke up and saw the notification flash on your phone. It’s a response from an agent and you open it…

Thank you so much for giving me the opportunity to consider your project. I’m sorry to say that I respectfully pass on yours. 

Agenting is subjective, and while I couldn’t take on your project, another agent may well feel differently.

Thank you, 

[Insert agent name here]

I begin to see this same form letter over and over again. I don’t know if every agent got together to come up with the verbiage for these or what, but they all seem to use it. At first the rejections are disappointing but the knowledge that my other submissions are waiting in agents’ inboxes preparing to wow them brings me hope. After the twentieth rejection it begins to feel personal. Fifty and I’m wondering if I enjoy the rejection, because why else would I keep this up. 

And to be clear, I don’t hold a grudge against any agent that passed on my work. Maybe they read my query on a Friday when their thoughts were on the weekend. Maybe they were having a bad day and nothing was going to catch their eye. Maybe they already had a similar book they were representing or just took on a big project. I’ll never know. But that won’t stop me and it shouldn’t stop you. 

Querying is both simple to do and emotional weighty. The physical act of sending a query today has never been easier. Finding agencies and their guidelines, understanding the template to follow, it’s all a snap. Preparing to hear that others don’t find my book as interesting as I do, well, that’s not so easy. Giving into the resistance that wants me to give up or back down or hide out would be a lot easier.

So why keep doing it? Why put myself through the emotional roller coaster of rejection after rejection? The answer is simple: I want people to read my book. I want to see it in the hands of teens in coffee shops, I want to share it at book readings, I want the characters to be brought to life in the imaginations of people who connect to them.

And even if I get a hundred rejections, a thousand, all it takes is one yes for a dream to come true. My job is not to judge the work or panic over its future. My job is to write the thing that piques my curiosity and do the legwork to advocate for it. I can do that; and so can you.

Promotional Outlets

By Terry C. Misfeldt

Finding promotional outlets enables you to market your novel or other writing to specific markets at little to no cost. What is required is taking the time to think things through. What organizations do you belong to, or have a relationship with?

Clubs such as Rotary, Kiwanis, Zonta, Lions, and others are often looking for speakers. If you get invited, have a copy of your book as a door prize and bring more copies along to sell after the meeting and your presentation. It is a promotional outlet requiring some of your time in return for potential sales and for visibility with potential buyers.

One member of the Guild, H.G. Watts, wrote about a character related to another religious figure. She was interviewed about the story on WFRV-TV in Green Bay and recently appeared in a feature article about the book in The Compass which is a publication of the DIocese of Green Bay.

Alumni associations–either high school or college–offer publications which may afford a promotional outlet to tout your work. Craft a media release (so it looks official) and forward it to the editor for consideration. Fraternities and sororities offer another avenue for free publicity. If you have books at a book store or cafe, offer them a book signing to help bring customers in and promote sales of your book…and others.

Also, think about your favorite magazines and read about what news they consider. Again, the media release is an excellent way to make your plea look professional. Every chance to gain promotional credibility also builds your reputation as an author.

On Media Releases

Think teaser when you put together a media release. It contains enough information to tell the editor that your submission is news worthy…and teases them to want more details. At the least, it can be printed verbatim in the newspaper, magazine, newsletter, or journal.

Create a catchy headline, centered near the top of the page and in bold. Releases should be one page. At top left goes date, when it can be released, and contact information (name and phone number).

The first paragraph gives the who, what, where, why, and when with a variant being a teaser comment from a respected individual or someone who has read your book and gave you a good quote (perhaps one you wrote for them). Get the rest of the information out there in double-spaced format and end with -30- at the bottom.

These tips make your media release look professional, and gain credibility.

Getting Noticed

By Jean Baxter

Someone asked the question on our writer’s Facebook page if anyone has tried donating their book to one of the neighborhood “Free Libraries”?

I hadn’t, but I have gone to several of those little libraries and put my bookmarks in the books already there. I also put my bookmark in every book I check out at the public library—I don’t know if they just throw them away, but it’s worth a try. And I have donated my book to two of the public libraries and also to two high school libraries.

Has any of this done any good? I don’t know.

So, today when I went on my daily walk, I brought along one of my books. I put a note on the inside cover stating I was a local author and would appreciate it if my book could be circulated around the neighborhood.

I mentioned this book and the others I have written are set in northeast Wisconsin. And, of course, the plea for a review if they read it.

As I approached my targeted neighborhood free library, I saw a man shoveling the driveway right near the box. As I went to add my book to the collection, he said, “It’s getting so full I’m going to have to sort through and throw some out.”

“Oh, please don’t throw this one out,” I pleaded, “I wrote it!” He came right over and took it from me. “My wife and I are always looking for something to read, I’ll bring it right in!” We chatted a little more and I left feeling really good.

Who knows, maybe I will get a review out of it yet!

Jean Baxter Author of: Salvageable & Unfathomable & That Forgiveness Thing

The Writing Life: Half and Half

By Terry C. Misfeldt

Writers will confess that they love writing but are less than enthusiastic about marketing. The writing life is half and half. Half of the process is getting words together in sentences, paragraphs, chapters, and novels or whatever they are writing. The other half of the process is publicizing what they’ve written to their adoring fans; also known as marketing.

Must equal time be given to both halves? Not necessarily. If all you want to do is write and self-publish so you can showcase your work with a spot on your bookcase shelf, congratulations! You are a published author. If, however, you want to make a wee bit of money selling some of those copies you ordered or to get people to purchase copies online, some marketing is essential.

Simple steps include creating an author’s profile with a link people can click on. This gives potential buyers an opportunity to check you out and, perchance, buy a copy through Amazon or another outlet. Use that author’s profile link in your E-mail signature, too. It is a simple marketing tool. Create a listing for your work on Good Reads and other book-related websites. It takes a few minutes to get it set up.

Encourage readers to write reviews (and be prepared for ones that may be less than flattering). Send media releases to your college alumni association, fraternity or sorority if you were a brother or sister, any other organizations you have or may belong to, your hometown newspaper, and any other place that may publish the information about you and your work. The same release can work for a variety of publications with slight modification.

Look for speaking engagements: Book clubs, service organizations, and other groups are often looking for programs. Book clubs mean people buy your book, read it, and then invite you in to discuss it.

None of these tools on your marketing belt cost a lot of money, other than a First Class stamp. Just carve out the time to do it and see what happens.

Writing Thank You Notes

By Terry C. Misfeldt

Writing thank you notes may be going the way of dinosaurs, but they are still valuable to the recipients which requires the writer to be artistic with words.

Start with why you are writing someone to thank them. Sure, you can shoot them a text that says, “Thanks for meeting with me,” but what impression does that leave with the person getting the text? To me, it tells them I really do not have a lot of time for you, so here is a quick brush off by means of text.

Imagine that person getting a piece of mail in a nice envelope and a card, preferably embossed with the sender’s initial (surname) or corporate logo. The card contains a hand-written message expressing appreciation for meeting with the sender, solving the sender’s problem, wishing the recipient success, or some similar accolade. If the message is written with sincerity, that will come across to the recipient and be deeply appreciated. They may even save the card as a testimonial to their service.

A thank you note need not be long-winded. Short and sincere, but not necessarily sweet. Write it with the recipient in mind and you can create a relationship based on friendship, honesty, and trust. Use your best penmanship to write the note. Do so as legibly as you can so the recipient can avoid trying to figure out what you scribbled in the note.

If you are a writer, the cost of postage and some thank you notes is minimal compared to the good will you create sending these messages to proofreaders, beta readers, editors, publishers who read your manuscript, agents who consider representing you, and to the people who put up with you during those days, weeks, and months of writing your novel or memoir.

Cover Art

By Terry C. Misfeldt

In this day and age when naysayers believe print books are going the way of dinosaurs, it is ever more important that the cover art of your book grabs a potential reader’s attention.

Print on demand (POD) publishing today demands even more that your artwork is appealing since your book will most likely have a soft cover. That means paper instead of a stiffer, non-printable binding.

Now, if you are getting published in hard cover, there will be a wrap-around cover which will still require cover art. Even E-books have a need for cover art.

How do you create cover art that sells? I have long held the belief that copy sells while art enhances, but selling books with cover art requires both.

Romance writers know their cover art needs to show couples in a passionate embrace. Poets have more latitude in what graces their covers. Science fiction writers need “out of this world” artwork to entice potential readers.

Elements of strong cover art include: 1) Attractive color schemes; 2) Text (like your book title) that stands out from the background and uses an appropriate font; 3) Images that convey the essence of your book and entice people; 4) Catchy blurbs to garner attention; and, 5) a Professional image of you, the author.

Consider hiring a professional graphic artist to create your cover. Many publishing companies have cover artists on staff to assist you in that process…often at a steep cost. An option I employed with my first novel was contacting the local university’s graphic arts department to see if any students wanted to attack my cover. After several drafts and a few hundred dollars, I got an excellent (IMO) cover, thanks to Angela Collier. Can you guess what the novel is about?

COVID Motivation

By Terry C. Misfeldt

Writers I converse with regularly seem to lack motivation to write as a result of COVID-19. They are isolated from other writers, family members, and friends, so it is hard to write about anything without human interaction. So here are my thoughts for writers who lack COVID motivation.

  1. Dedicate time each day to writing. Just write! It matters not what you type into your document or scribble on a note pad. Write about your day’s experiences if nothing else. What is essential is that you are writing, whether it’s at 7:00 in the morning or 11:00 at night. Write!
  2. Find something to write about. Your favorite food and why you relish that delicacy. Your best friend and how you get along with that person, even if your best friend is yourself. Write about your favorite time of year or the season that inspires you, such as the colors of autumn.
  3. Correspond with someone you care about. Find a blank note card and send a friend who lives far away a message about why you miss them or what you treasure most about your relationship and your hopes of rekindling it when you can get back together again. Open your heart to them.
  4. Find a writing contest and enter it. There are many magazines and writing groups solicting entries in their writing contests. If you find one you feel qualified to enter, study the rules and write that winning entry. It may cost you a few bucks to enter, but the satisfaction of competing…and winning…can be motivating. And last…
  5. Set a daily goal and write your novel. If you want to write a 90,000 word novel, you can do it in 90 days if you set a goal of writing 1,000 words every day. Perhaps you write 500 words in the morning and another 500 after dinner or all of them at once. The key is to set a goal and keep working at it. It can be your motivation.

Inspiration

By Rhonda Strehlow

Inspiration

Someone once asked me where I get ideas for my books. Some have been in my head for years. Take the premise for my first book, Second Act. All 70,000 plus words are based on a sixty-minute encounter that took place more than twenty years ago.

It started like this: my sisters and I took a long weekend break in Chicago. We had just seen a play and had an hour or so before we were expected at a nice restaurant. The evening was gorgeous. We talked and laughed as we wandered down the street. I was carrying a tiny evening bag. Feeling free and silly, I was swinging the purse in circles when a blond gentleman grabbed my arm.

This is downtown Chicago. We’re from a town with a population of 499 in northern Wisconsin. My sisters and I freeze.

He says, “It’s not safe to swing your purse in this city.”

En masse my sisters and I back away from him and his large bald friend we hadn’t noticed earlier.

He smiles and starts telling us about Chicago, its history, and famous residents. Within minutes we were captivated by his insights and barely noticed when we reached the restaurant.  We invited them to join us. They pointed to their shorts and sandals and declined.

“Thank you…” I hesitated. “We don’t know your names.”

The blond man smiled enigmatically, hugged me, and walked away.

I gave the bald man a quizzical look.

He leaned in and whispered, “If I told you his name, you would recognize it.”

In minutes they disappeared into the crowd.

If you want to know what could have been the rest of the story, you’ll have to read the book.

A Shot

By Benjamin Hock

A shot. It’s all we as writers ask for. We believe if the right agent read our manuscript, got to know our characters, their story, their life, that agent would fall in love with them as much as we did. Then we’d be off to the races. In pursuit of that book deal that might change our lives forever. But, I’m getting ahead of myself.

If you haven’t heard of #PitMad. That’s what it is. ​A​ shot. One of a handful of ways to get your work in front of agents without the initial hassle of drafting a semi-custom form letter that can feel halfway between an E-Harmony and a Linked-In profile.

So when it came to pass the next pitmad contest was just around the corner I decided to take my shot at this once every three month opportunity and throw my hat in the ring as they say. Like any contest there are a few rules, which I won’t go over here. If you want to try your hand at PitMad you can find the rules and times at ​www.pitchwars.org​. But in true PitMad fashion I’ll describe the entire contest in 280 characters or less.

PitMad is like going to buy a scratch-off ticket. Most of them are losers. There’s some luck involved. The more you play the better your odds, and everyone wants to win the jackpot, however most of us go home a dollar poorer but can say it was a good time. That said the hardest part of PitMad is not the rules but the idea of taking the entirety of three plus years of work, 62,000 words, and summing it up into what amounts to a fortune cookie fortune.

How is this even possible? I agonized for days, writing over and over and over again this tiny billboard advertisement for my book that hopefully would stop an agent, if only fora moment, in their infinite scroll through Twitter. And if I did my job right, that agent would hit that ‘like’ button to tell me they are willing to take a look at my work. That’s right. All this for a chance to stand in line to get into the door. When the day of the contest arrived and the clock struck 7 a.m., like the morning bell of the stock market, a buzz of social media activity began to fly.

Writers littered the twitter-sphere with their own tiny billboards, including myself. My phone buzzed. A retweet. That must be good. More retweets equals more chances for agents to see it, right? A few hours pass. No likes. I post again, this time a revised version of what I essentially now consider micro-flash fiction. A few minutes go by and nothing. An hour. Nothing. Then ​ping​. The sound of a chime rings from my phone. I have a like. It’s from a small press publishing company.

Did their butt accidentally like my tweet when they sat down? No. They would like me to email them my first10,000 words. I followed up with my one and only like in less than twenty-four hours. My mind rushed with both hope and skepticism. Seventy two hours later I received a request for the full manuscript and a new excitement had risen within me, one of possibilities. I hit send and my book is on its way, zipping through fiber optic cables at the speed of light, to land on someone’s digital to-do stack.

Would I say taking part in PitMad was worth it? I can’t say for sure. This is still an experience in progress as I wait for either that next step into the door or that all too familiar email–thanks but no thanks. However, one thing is for certain, it was a good time.